I wanted to link to this very interesting blog post I just read, about Skittles’ new web presence/marketing: Tweet the Rainbow. Its like Skittles made themselves a Twitter, a Flickr, a YouTube, a Wikipedia article and combined it all on their website, except really, they’re just linking to those things that already existed. So…basically their website is now a search engine/link directory to everything out there about Skittles that we created for them? I’m really not sure how I feel about it. But I never liked Skittles to begin with, so I guess it doesn’t matter!
I mean really…candy is not supposed to taste like fruit!